We prevent, transform and regenerate. It is part of us!
Waste prevention means reducing the amount of waste at its source. For instance, when we go shopping, we should make sure to choose products with little packaging or only buy the products we actually need, in order to avoid producing waste.

But prevention doesn't end here. Prevention continues once products have been purchased, by making the most of them and giving them a new life, i. e., reusing them.

In fact, prevention is at the top of the European waste management hierarchy and comes in three distinct forms:
  • quantitative prevention (reduction of the amount of waste);
  • qualitative prevention (reduction of its hazardous content); and,
  • reducing environmental impact throughout the life cycle.

Prevention includes efforts made to reduce and reuse and decrease the production of waste, to lower the costs of treatment and deposition, the costs of production, the consumption of natural resources, and to reduce greenhouse gas emissions.

Thus, we considering the importance of Prevention in Waste Management, and our waste management strategy addresses three fundamental issues:
  • changing processes to eliminate waste in production;
  • reducing waste at the source by fostering a change of mindset; and,
  • reusing products as a way of saving.

After all, the best waste is the one which isn't produced in the first place!

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